Along with each conversion, we'll like to get as much information as possible from your side so that we can better optimise your traffic. These are the macros we usually use:
(Recommended) This is the click ID container, through which we pass each other the clicks and conversions whenever they happen. This is the most important value.
(Recommended) This parameter corresponds to the ID of your publishers. This is our way to assign the conversion to your sources of traffic. It is an important value if we want to measure the quality of each of your sources.
You can use any of the following parameters to send us any information that you want us to report you through your postback. Examples: sources of your publishers, user gender, user age, browser, ad placement, creative,…